According to www.globalcosmeticindustry.com. Secret is an antiperspirant for women manufactured by Procter & Gamble and launched as the first female deodorant in 1956, after more than 10 years of research that began in 1945 has announced a partnership with Serena Williams to further progress gender equality and pledged an additional $1 million in support of equality programs.

Serena Williams has partnered with Secret Deodorant to progress gender equality, beginning with a study exploring gender bias in sports.

“It’s very important to me that I use my platform to bring attention to the many issues faced by women in sports and to call for meaningful change,” Williams said. “The Secret brand has been answering that very call for years by taking real action to support female athletes. Sports changed my life and I feel compelled to continue giving back to ensure a brighter future for women in sports. I am incredibly honored to join forces with Secret and look forward to partnering closely to further the fight for gender equality for all athletes.”

“There are so many issues women have to sweat––­from fewer opportun­ities, balancing a burgeoning career with family plans, to earning wages that are fair and sustainable,” Sara Saunders, associate brand director at Secret, said. “In partnership with [William­s]––­one of the world’s foremost athletes and an icon of strength––­we are eager to further explore into how these inequalities play out in sports and work together to effect tangible progress.”

“At [Procter & Gamble], we believe an equal world is a better world for all of us,” Carolyn Tastad, group president, North America and executive sponsor, gender equality at P&G, said. “We are committed to using our brand voices to help spark conversa­tions, change mindsets and drive real societal change. Secret has been a strong supporter of women for decades–­–­igniting important conversations around equality­––­and I am incredibly proud of the work they are doing to advance gender equality in sports and beyond.”