Fenty Beauty stopped all its magnificence and style manufacturers throughout Blackout Tuesday in a show of support for the Black Lives Matter movement.

Blackout Tuesday, initiated by the music industry, was widely picked up across social media, with many brands choosing to stand in solidarity with the revolution by pausing sales.

Rihanna’s Fenty empire shared a statement on its Instagram that read, “The fight against racial inequality, injustice, and straight up racism doesn’t stop with financial donations and words of support. In solidarity with the Black community, our employees, our friends, our families, and our colleagues across industries, we are proud to take part in #BlackoutTuesday.”

The Barbadian singer and beauty brand owner also took to her personal Instagram account to call for action, sharing a black square with the caption, “We ain’t buying s***!!! And we ain’t selling s*** neither!!”

The recent uprising of the Black Lives Matter movement following the demise of George Floyd has seen many throughout the industry rise up and voice ways in which to support the cause.

Disclosing that it was “not staying silent” or “standing by”, Fenty Beauty added, “This is not a day off. This is a day to reflect and find ways to make real change. This is a day to #PullUp. Black Lives Matter.”