“We’ll make our shelves more representative” Sephora pledges to dedicate 15% of its stores’ shelf space to the products of black-owned companies, becoming the first major retailer in the United States to take the “15% pledge.”

From a movement that began earlier this month amid demonstrations over the death of George Floyd and a national conversation about race inequality in America, including challenges that black business owners face in securing representation within big retailers – the 15% Pledge website specifically calls on Sephora, Target, Whole Foods and Shopbop to make the commitment.

The Moët Hennessy Loius Vuitton (LMVH) owned retailer currently stocks some 36 People of Color-owned brands and nine black-owned brands, including Pat McGrath, Fenty Beauty, Biogeo, Adwoa Beauty, GOLDE, KNC Beauty and Shani Darden Skin Care.

No date has been set for meeting the goal as yet, but the retailer said it would be transparent about its progress.

“We’re going to have complete transparency around that and share that information publicly in the next couple of weeks.”