Reigning Artist of the Year at the 3rd Ghana Makeup Awards; Miss Valerie Lawson has been assigned the New Artistic Director for Maybeline Ghana.

In the early hours of International Women’s Day – Sunday, March 8th 2020, Valerie shared in an Instagram post. “I am so honored and humbled to announce my new role as Artistic Director for @maybelline @makeupinthecities_africa. I don’t take my journey for granted at all and I am ready for this new task. Pray for and with me and let’s make this another fun & more memorable one. Let’s create.”

Well known for her high-profiled clientele which includes Her Excellency; Samira Bawumia, the second lady of the Republic of Ghana, Valerie says the Artistic Director role basically requires the responsibility of conceiving, developing and implementing the artistic vision and focus of the brand.

The CEO of CVL Beauty also mentioned that it’s an incredibly new domain for her and she loves the new challenge, It will push her out of her comfort zone and challenge her arts and skill set as well as grant her the opportunity to meet other creatives.

Miss Lawson shared her vision for Maybelline “I plan on pouring my heart and soul into the brand and aligning with their artistic vision to better position the brand as the go to makeup brand for every woman in Ghana which of course will translate into higher sales. It’s going to be a really exciting and fun year, we have a lot of exciting activities, like pop ups, meet and greets, tutorials, discounts, masterclasses lined up.”

“For consumers, we have some new products and a wider shade range to cater to the very diverse complexions and undertones of our lovely consumers. I personally will also be sharing expert tips and tricks on how to choose and work with the products for a beautiful natural finish. To partners and industry stakeholders, hard work and great work ethics pays. The industry is growing and so many great opportunities are sufficing with the traction Ghana has recently got. We will be happy to welcome you to the Maybelline family.”

As the first Ghanaian ever to occupy the artistic director’s seat in Ghana for Maybelline New York, Valerie’s well deserved role is a phenomenon set to transition the industry and it’s stakeholders to excel in their various endeavors and be recognized in the Global Beauty Space.