Revlon, Inc. is an American of New York City-based multinational cosmetics, skin care, fragrance, and personal care company headquartered in New York City.

The beauty brand has named Jessica Jung its newest Global Brand Ambassador.

She is known for her K-pop rise to stardom, Jung will represent Revlon in Asia and appear in global campaigns for its Super Lustrous and ColorStay products, as well as the new Total Color permanent hair color.

“We were drawn to Jessica because she is a force of nature, channeling her positive energy and entrepreneurial mindset into achieving her goals and breaking boundaries all along the way,” Silvia Galfo, Revlon’s global brand president said. “She loves to experiment with beauty and has an unapologetic spirit that helps her transcend convention, perfectly capturing our Live Boldly ethos. We’re thrilled to have her as part of the Revlon family.”

Jung will begin appearing on behalf of Revlon across all media platforms in spring.